Search Results - Tuli, Nikhita

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  1. 1
    Digital customer engagement: A systematic literature review and research agenda

    Digital customer engagement: A systematic literature review and research agenda by Srivastava, Ritu, Gupta, Parul, Kumar, Harish, Tuli, Nikhita

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  2. 2
    Navigating services for consumers with disabilities: a comprehensive review and conceptual framework

    Navigating services for consumers with disabilities: a comprehensive review and conceptual framework by Tuli, Nikhita, Srivastava, Ritu, Kumar, Harish

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  3. 3
    Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context

    Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context by Upadhyay, Saurabh, Tuli, Nikhita, Kumar, Harish

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  4. 4
    Understanding equity sensitivity through the lens of personality: a review of associations and underlying nature

    Understanding equity sensitivity through the lens of personality: a review of associations and underlying nature by Tuli, Nikhita, Shrivastava, Kunal, Khattar, Disha

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  5. 5
    Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement

    Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement by Tuli, Nikhita, Kumar, Harish, Srivastava, Ritu, Gupta, Parul

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  6. 6
    Exploring the role of augmented reality as a new brand advocate

    Exploring the role of augmented reality as a new brand advocate by Kumar, Harish, Tuli, Nikhita, Singh, Rajesh Kumar, Arya, Vikas, Srivastava, Ritu

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