Search Results - Turan, Ceyda Paydas

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  1. 1
    Success drivers of co‐branding: A meta‐analysis

    Success drivers of co‐branding: A meta‐analysis by Paydas Turan, Ceyda

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  2. 2
    Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding

    Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding by Paydas Turan, Ceyda

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  3. 3
    What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services

    What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services by Paydas Turan, Ceyda

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  4. 4
    Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework

    Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework by Sharma, Piyush, Ueno, Akiko, Dennis, Charles, Turan, Ceyda Paydas

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  5. 5
    Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors

    Corporate identity management: A study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors by Foroudi, Pantea, Turan, Ceyda Paydas, Melewar, TC, Dennis, Charles, Tzempelikos, Nektarios

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