The dichotomy of customer relationship management and variety-seeking behaviour in the hotel sector by Udunuwara, Maduka, Sanders, Dale, Wilkins, Hugh

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Editorial: Demystifying research culture in universities by Kashif, Muhammad, Dewasiri, N.J., Rana, Sudhir, Udunuwara, Maduka

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Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research by Rana, Sudhir, Udunuwara, Maduka, Dewasiri, N.J., Kashif, Muhammad, Rathnasiri, Mananage Shanika Hansini

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Redefining brand globalness: an interpretive inquiry by Kashif, Muhammad, Udunuwara, Maduka

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Intangible cultural heritage as a peak touristic experience in Sri Lanka by Alahakoon, Thilini, Udunuwara, Maduka

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Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda by Kashif, Muhammad, Udunuwara, Maduka

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Guest editorial: Socially responsible marketing: a transformative agenda by Kashif, Muhammad, Udunuwara, Maduka

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Trends and Issues in Hospitality and Tourism by Udunuwara, Maduka, Sanders, Dale

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Customer Relationship Management (CRM) Practices in the Hotel Sector from the Perspective of Leisure Travelers by Udunuwara, Maduka, Sanders, Dale, Wilkins, Hugh

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Book Review: Kaufman, R., Uplifting Service: The Proven Path to Delight Your Customers, Colleagues and Everyone Else You Meet by Udunuwara, Maduka

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