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A replication study of two brand-loyalty measures
by
Uncles, M.D.
,
Hammond, K.A.
,
Ehrenberg, A.S.C.
,
Davis, R.E.
Published in
European journal of operational research
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Modeling retail performance using consumer panel data: a Shanghai case study
by
Uncles, M.D.
,
Kwok, S.
,
Huang, S.
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