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The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification
by
Saavedra Torres, Jose L.
,
Bhattarai, Ashok
,
Rawal, Monika
,
Upadhyaya Subedi, Bhaskar
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Cuadernos de gestión
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Customer Self-Incongruence
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Customer-Brand Disidentification
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