Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study by Bart, Yakov, Shankar, Venkatesh, Sultan, Fareena, Urban, Glen L.

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Online Trust: State of the Art, New Frontiers, and Research Potential by Urban, Glen L., Amyx, Cinda, Lorenzon, Antonio

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"Listening in" to Find and Explore New Combinations of Customer Needs by Urban, Glen L., Hauser, John R.

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Website Morphing by Hauser, John R, Urban, Glen L, Liberali, Guilherme, Braun, Michael

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Morphing Banner Advertising by Urban, Glen L., Liberali, Guilherme (Gui), MacDonald, Erin, Bordley, Robert, Hauser, John R.

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Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph by Hauser, John R., Liberali, Guilherme (Gui), Urban, Glen L.

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The Case for 'Benevolent' Mobile Apps by Urban, Glen L, Sultan, Fareena

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Competitive information, trust, brand consideration and sales: Two field experiments by Liberali, Guilherme, Urban, Glen L., Hauser, John R.

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The Emerging Era of Customer Advocacy by Urban, Glen L

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Customer Advocacy: A New Era in Marketing? by Urban, Glen L.

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Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research by Kalyanaram, Gurumurthy, Robinson, William T., Urban, Glen L.

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Morph the Web To Build Empathy, Trust and Sales by Urban, Glen L, Hauser, John R, Liberali, Guilherme, Braun, Michael, Sultan, Fareena

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Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods by Kalyanaram, Gurumurthy, Urban, Glen L

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Premarket Forecasting of Really-New Products by Urban, Glen L., Weinberg, Bruce D., Hauser, John R.

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Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice by Roberts, John H, Urban, Glen L

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Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications by Urban, Glen L, Carter, Theresa, Gaskin, Steven, Mucha, Zofia

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Rejoinder--Response to Comments on "Website Morphing" by Hauser, John R, Urban, Glen L, Liberali, Guilherme, Braun, Michael

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Is Deep Learning a Game Changer for Marketing Analytics? by Urban, Glen, Timoshenko, Artem, Dhillon, Paramveer, Hauser, John R

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Response to Comments on “Website Morphing” by Urban, Glen L, Hauser, John Richard, Braun, Michael, Liberali, Guilherme

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Lead User Analyses for the Development of New Industrial Products by Urban, Glen L, von Hippel, Eric

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