Search Results - Urumutta Hewage, Ganga S.

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  1. 1
    The Mysteries of Mystery Deals: The Roles of Purchase Type (Material vs. Experiential Purchases) and Excitement Neglect

    The Mysteries of Mystery Deals: The Roles of Purchase Type (Material vs. Experiential Purchases) and Excitement Neglect by Urumutta Hewage, Ganga S., He, Xin

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  2. 2
    Preference for Experiences: Regulatory Focus and the Trade-Offs Between Experiential and Material Purchases

    Preference for Experiences: Regulatory Focus and the Trade-Offs Between Experiential and Material Purchases by Urumutta Hewage, Ganga S., He, Xin

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  3. 3
    Consumer responses toward symmetric versus asymmetric facial expression emojis

    Consumer responses toward symmetric versus asymmetric facial expression emojis by Hewage, Ganga S. Urumutta, Liu, Yue, Wang, Ze, Mao, Huifang

    Published in Marketing letters
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  4. 4
    The effects of political ideology and brand familiarity on conspicuous consumption of fashion products

    The effects of political ideology and brand familiarity on conspicuous consumption of fashion products by Urumutta Hewage, Ganga S., Klucarova, Sona, Boman, Laura

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  5. 5
    Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands

    Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands by Boman, Laura, Urumutta Hewage, Ganga S., Hasford, Jonathan

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  6. 6
    When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions

    When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions by Boman, Laura, Lefebvre, Sarah, Urumutta Hewage, Ganga S.

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  7. 7
    Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty

    Deciphering the dilemma: The surprising impact of QR code menus on diminishing customer loyalty by Urumutta Hewage, Ganga S., Boman, Laura, Lefebvre, Sarah

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  8. 8
    The effect of equity initiatives by gendered brands

    The effect of equity initiatives by gendered brands by Nelson, Dolph F., Boman, Laura, Hewage, Ganga S. Urumutta

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  9. 9
    Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures

    Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures by Boman, Laura, An, Lam, Urumutta Hewage, Ganga S., Hasford, Jonathan

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