Search Results - Viio, Paul

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  1. 1
    How buyer–seller relationship orientation affects adaptation of sales processes to the buying process

    How buyer–seller relationship orientation affects adaptation of sales processes to the buying process by Viio, Paul, Grönroos, Christian

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  2. 2
    Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective

    Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective by Malshe, Avinash, Johnson, Jeff S., Viio, Paul

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  3. 3
    Value-based sales process adaptation in business relationships

    Value-based sales process adaptation in business relationships by Viio, Paul, Grönroos, Christian

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  4. 4
    When does implementation of relationship orientation in new product launch matter?

    When does implementation of relationship orientation in new product launch matter? by Viio, Paul, Nordin, Fredrik

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  5. 5
    Double-Loop Sales Adaptation: A Conceptual Model and an Empirical Investigation

    Double-Loop Sales Adaptation: A Conceptual Model and an Empirical Investigation by Viio, Paul, Nordin, Fredrik

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