Search Results - Vomberg, Arnd

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  1. 1
    Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

    Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management by Vomberg, Arnd, Homburg, Christian, Gwinner, Olivia

    Published in Journal of marketing
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  2. 2
    Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

    Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets by Homburg, Christian, Vomberg, Arnd, Muehlhaeuser, Stephan

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  3. 3
    Talented people and strong brands: The contribution of human capital and brand equity to firm value

    Talented people and strong brands: The contribution of human capital and brand equity to firm value by Vomberg, Arnd, Homburg, Christian, Bornemann, Torsten

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  4. 4
    Algorithmic pricing: Effects on consumer trust and price search

    Algorithmic pricing: Effects on consumer trust and price search by Vomberg, Arnd, Homburg, Christian, Sarantopoulos, Panagiotis

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  5. 5
    The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

    The multichannel pricing dilemma: Do consumers accept higher offline than online prices? by Homburg, Christian, Lauer, Karin, Vomberg, Arnd

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  6. 6
    Salesperson lifecycle management: Challenges and research priorities

    Salesperson lifecycle management: Challenges and research priorities by Alavi, Sascha, Habel, Johannes, Vomberg, Arnd

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  7. 7
    Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications

    Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications by Gruner, Richard L., Vomberg, Arnd, Homburg, Christian, Lukas, Bryan A.

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  8. 8
    Digital knowledge engineering for strategy development

    Digital knowledge engineering for strategy development by Vomberg, Arnd, de Haan, Evert, Etienne Fabian, Nicolai, Broekhuizen, Thijs

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  9. 9
    The cold-start problem in nascent AI strategy: Kickstarting data network effects

    The cold-start problem in nascent AI strategy: Kickstarting data network effects by Vomberg, Arnd, Schauerte, Nico, Krakowski, Sebastian, Ingram Bogusz, Claire, Gijsenberg, Maarten J., Bleier, Alexander

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  10. 10
    The loss of the marketing department’s influence: is it really happening? And why worry?

    The loss of the marketing department’s influence: is it really happening? And why worry? by Homburg, Christian, Vomberg, Arnd, Enke, Margit, Grimm, Philipp H.

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  11. 11
    Talented people and strong brands: The contribution of human capital and brand equity to firm value: Talented People and Strong Brands

    Talented people and strong brands: The contribution of human capital and brand equity to firm value: Talented People and Strong Brands by Vomberg, Arnd, Homburg, Christian, Bornemann, Torsten

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