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What are the essential capabilities of marketers?: A comparative study of managers', academics' and students' perceptions
by
Gray, Brendan J
,
Ottesen, Geir Grundvag
,
Bell, Jim
,
Chapman, Cassandra
,
Whiten, Jemma
Published in
Marketing intelligence & planning
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What are the essential capabilities of marketers?
by
Gray, Brendan J
,
Grundvåg Ottesen, Geir
,
Bell, Jim
,
Chapman, Cassandra
,
Whiten, Jemma
Published in
Marketing intelligence & planning
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Marketing Intelligence & Planning
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Abilities
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Marketing Management
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Business Schools
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Comparative Analysis
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Employers
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Employment
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Graduate Students
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Learning
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Managerial Skills
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