Search Results - Wojnicki, Andrea C

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  1. 1
    Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

    Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities by Kozinets, Robert V, de Valck, Kristine, Wojnicki, Andrea C, Wilner, Sarah J.S

    Published in Journal of marketing
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  2. 2
    Signaling Success: Word of Mouth as Self-Enhancement

    Signaling Success: Word of Mouth as Self-Enhancement by Wojnicki, Andrea C., Godes, David

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  3. 3
    Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

    Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities by Kozinets, Robert V., de Valck, Kristine, Wojnicki, Andrea C., Wilner, Sarah J. S.

    Published in Journal of marketing
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    Lost in Translation: The Social Shaping of Marketing Messaging

    Lost in Translation: The Social Shaping of Marketing Messaging by Kozinets, Robert V., de Valck, Kristine, Wojnicki, Andrea, Wilner, Sarah J. S.

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    Balance and Word-Of-Mouth Communication: a Signed Digraph Analysis of Consumers' Cognitive Networks

    Balance and Word-Of-Mouth Communication: a Signed Digraph Analysis of Consumers' Cognitive Networks by Wojnicki, Andrea C, Jia, Nan

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