Search Results - Yagüe Guillén, Mª Jesús

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  1. 1
    Modifying UTAUT2 for a cross-country comparison of telemedicine adoption

    Modifying UTAUT2 for a cross-country comparison of telemedicine adoption by Schmitz, Anne, Díaz-Martín, Ana M., Yagüe Guillén, Mª Jesús

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    Searching for information when selecting a restaurant

    Searching for information when selecting a restaurant by Iglesias, Marta Pedraja, Guillén, Ma Jesus Yagüe

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    The Role of the Internal Reference Price in the Perception of the Sales Price: An Application to the Restaurant's Services

    The Role of the Internal Reference Price in the Perception of the Sales Price: An Application to the Restaurant's Services by Pedrajaiglesias, Marta, Guillén, Ma Jesús Yagüe

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    Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain

    Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain by Cervera-Taulet, Amparo, Schlesinger, Ma. Walesska, Yagüe-Guillen, María Jesús

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