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The emerging of business resilience plans (BRPs) in dealing with business turbulence
by
Apasrawirote, Darlin
,
Yawised, Kritcha
Published in
Management research review
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Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
by
Yawised, Kritcha
,
Apasrawirote, Darlin
,
Chatrangsan, Maneerut
,
Muneesawang, Paisarn
Published in
Journal of advances in management research
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Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses
by
Yawised, Kritcha
,
Apasrawirote, Darlin
,
Chatrangsan, Maneerut
,
Muneesawang, Paisarn
Published in
Journal of entrepreneurship in emerging economies
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Digital marketing capability: the mystery of business capabilities
by
Apasrawirote, Darlin
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Yawised, Kritcha
,
Muneesawang, Paisarn
Published in
Marketing intelligence & planning
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Use Web 2.0 tools for employee-driven innovation
by
Torugsa Kritcha Yawised, Ann
,
O’Donohue, Wayne
Published in
Strategic HR review
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Short-form Video Content (SVC) Engagement and Marketing Capabilities
by
Apasrawirote, Darlin
,
Yawised, Kritcha
,
Chatrangsan, Maneerut
,
Muneesawang, Paisarn
Published in
Asian Journal of Business and Accounting
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