Search Results - Youjae Yi

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  1. 41
    The Role of Culture and Gender in the Relationship between Positive and Negative Affect

    The Role of Culture and Gender in the Relationship between Positive and Negative Affect by Bagozzi, Richard P., Wong, Nancy, Yi, Youjae

    Published in Cognition and emotion
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  2. 42
    Assessing differences between simple slopes in simple slopes analysis

    Assessing differences between simple slopes in simple slopes analysis by Park, Sang-June, Yi, Youjae

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  3. 43
    The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude

    The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude by So, Jane, Yi, Youjae, Agrawal, Nidhi

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  4. 44
    Mindsets and mirrors: How growth mindsets shape anthropomorphism in AI‐enabled technologies

    Mindsets and mirrors: How growth mindsets shape anthropomorphism in AI‐enabled technologies by Chen, Qian Qian, Yi, Youjae

    Published in Psychology & marketing
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  5. 45
    If employees "go the extra mile," do customers reciprocate with similar behavior?

    If employees "go the extra mile," do customers reciprocate with similar behavior? by Yi, Youjae, Gong, Taeshik

    Published in Psychology & marketing
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  6. 46
    Variety‐Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes

    Variety‐Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes by Choi, Jinhee, Kim, B. Kyu, Choi, Incheol, Yi, Youjae

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  7. 47
    What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave

    What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave by Kim, Sumin, Jeon, Seongun, Yi, Youjae

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  8. 48
    The Effects of Impression Management on Coupon Redemption across Cultures

    The Effects of Impression Management on Coupon Redemption across Cultures by Kim, Claire Heeryung, Yi, Youjae

    Published in Psychology & marketing
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  9. 49
    Helping Employees Deal With Dysfunctional Customers: The Underlying Employee Perceived Justice Mechanism

    Helping Employees Deal With Dysfunctional Customers: The Underlying Employee Perceived Justice Mechanism by Gong, Taeshik, Yi, Youjae, Choi, Jin Nam

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  10. 50
    The role of other customers during self-service technology failure

    The role of other customers during self-service technology failure by Yi, Youjae, Kim, Seo Young

    Published in Service business
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  11. 51
    Co-creation of background music: A key to innovating coffee shop management

    Co-creation of background music: A key to innovating coffee shop management by Jeon, Seongun, Park, Chulwon, Yi, Youjae

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  12. 52
    The Overall Mest Investigating a Conflict between the Individual Mest and the Overall F-test in Regression Analysis

    The Overall Mest Investigating a Conflict between the Individual Mest and the Overall F-test in Regression Analysis by Park, Sang-June, Yi, Youjae

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  13. 53
    Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention

    Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention by Yi, Youjae, Nataraajan, Rajan, Gong, Taeshik

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  14. 54
    Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

    Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty by Cha, Moon-Kyung, Yi, Youjae, Bagozzi, Richard P.

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  15. 55
    Perceived economic mobility increases subjective well‐being when perceived social support opens the door for others

    Perceived economic mobility increases subjective well‐being when perceived social support opens the door for others by Kwon, Yongju, Yi, Youjae, Kim, Sara

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  16. 56
    When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations

    When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations by Cha, Moon-Kyung, Yi, Youjae, Lee, Jaehoon

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  17. 57
    The electronic service quality model: The moderating effect of customer self-efficacy

    The electronic service quality model: The moderating effect of customer self-efficacy by Yi, Youjae, Gong, Taeshik

    Published in Psychology & marketing
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  18. 58
    Assessing Construct Validity in Organizational Research

    Assessing Construct Validity in Organizational Research by Bagozzi, Richard P., Yi, Youjae, Phillips, Lynn W.

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  19. 59
    On the evaluation of structural equation models

    On the evaluation of structural equation models by Bagozzi, Richard P., Yi, Youjae

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  20. 60
    An integrated model of customer social exchange relationship: the moderating role of customer experience

    An integrated model of customer social exchange relationship: the moderating role of customer experience by Yi, Youjae, Gong, Taeshik

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