The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship by Bagozzi, Richard P., Yi, Youjae

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An investigation into the role of intentions as mediators of the attitude-behavior relationship by Bagozzi, Richard P., Baumgartner, Johann, Yi, Youjae

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Assumptions of the Two-Step Approach to Latent Variable Modeling by FORNELL, CLAES, YI, YOUJAE

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The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction by Yi, Youjae, La, Suna

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Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs by Bagozzi, Richard P, Youjai Yi, Nassen, Kent D

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The level of effort required for behaviour as a moderator of the attitude-behaviour relation by Bagozzi, Richard P., Yi, Youjae, Baumgartner, Johann

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The moderating role of confidence in expectations and the asymmetric influence of discontinuation on customer satisfaction by Yi, Youjae, La, Suna

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The Effects of Mortality Salience on the Acceptance of Expert Recommendations: Focused on Doctors’ Recommendations at Hospitals by Youjae Yi, 안효현, 정유희, 김준환, 김재환

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Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs by Bagozzi, Richard P., Yi, Youjae, Nassen, Kent D.

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Assessing Method Variance in Multitrait-Multimethod Matrices: The Case of Self-Reported Affect and Perceptions at Work by Bagozzi, Richard P, Yi, Youjae

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On the Use of Structural Equation Models in Experimental Designs by Bagozzi, Richard P., Yi, Youjae

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The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait by Grace Yuna Lee, Youjae Yi

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The Effects of Contextual Priming in Print Advertisements by Yi, Youjae

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Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge by Yi, Youjae

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The indirect effects of advertisements designed to change product attribute beliefs by Yi, Youjae

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On the use of structural equation models in experimental designs: Two extensions by Bagozzi, Richard P., Yi, Youjae, Singh, Surrendra

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Marketing in East Asia: A cross-cultural perspective by Yi, Youjae

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Direct and indirect approaches to advertising persuasion by Yi, Youjae

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The Indirect Effects of Advertisements Designed to Change Product Attribute Beliefs: ABSTRACT by Yi, Youjae

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Revisiting Attribute Diagnosticity in the Context of Product Typicality: ABSTRACT by Yi, Youjae, Gray, Kenneth C

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