Search Results - Yu, Xiaoyu (Allen)

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    Non-targeted customers in individualistic versus collectivistic cultures

    Non-targeted customers in individualistic versus collectivistic cultures by Nguyen, Bang, Chen, Junsong, Chen, Cheng-Hao Steve, Yu, Xiaoyu (Allen)

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    Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

    Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability by Nguyen, Bang, Yu, Xiaoyu, Melewar, T.C., Chen, Junsong

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