Search Results - Zaim, Houda

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    Multi-criteria analysis approach based on consumer satisfaction to rank B2C E-commerce websites

    Multi-criteria analysis approach based on consumer satisfaction to rank B2C E-commerce websites by Zaim, Houda, Ramdani, Mohammed, Haddi, Adil

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    Explaining the impact of a customer-oriented strategy on the small and medium-sized enterprises’ (SMEs) global performance: Lessons from the Balanced Scorecard and the CUSTOR scale model

    Explaining the impact of a customer-oriented strategy on the small and medium-sized enterprises’ (SMEs) global performance: Lessons from the Balanced Scorecard and the CUSTOR scale... by Nouicer, Houda, Zaim, Imed, Abdallah, Laroussi Ben

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