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Participation in the Crowdsourcing of Marketing Activities Using a Dynamic Approach
by
Mahavarpour, Nasrin
,
Shahri, Masoumeh Hosseinzadeh
,
Babaei, Mohammad Ali
,
Zakilaki, Abdolvand, Neda
Published in
Iranian journal of management studies
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Iranian Journal Of Management Studies
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Brand Loyalty
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Business & Economics
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Business Models
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Crowd Participation
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Marketing-Crowdsourcing Framework
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