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Mobile commerce applications service quality in enhancing customer loyalty intention: mediating role of customer satisfaction
by
Zariman, Nurul Fazleen Mohd
,
Humaidi, Norshima
,
Abd Rashid, Muhammad Hafiz
Published in
Journal of financial services marketing
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Journal Of Financial Services Marketing
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Subjects
Beziehungsmarketing
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Brand Loyalty
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Business
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Business & Economics
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Customer Loyalty Intention Behaviour
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Customer Satisfaction
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Dienstleistungsqualität
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E-Service Quality
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Economics And Finance
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Electronic Commerce
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Finance
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Financial Services
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Konsumentenverhalten
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Kundenbindung
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Kundenzufriedenheit
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Marketing
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Mobile Business
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Mobile Commerce
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Mobile Commerce Applications
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Business Source Ultimate【Trial: -2024/12/31】【Remote Access Available】
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