Search Results - Zenetti, German

  • Showing 1 - 5 results of 5
Refine Results
  1. 1
    Amplifying Off-Site Purchases with On-Site Retail Media Advertising

    Amplifying Off-Site Purchases with On-Site Retail Media Advertising by Zenetti, German, Pauwels, Koen

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  2. 2
    Advertising Effects Under Consumer Heterogeneity – The Moderating Role of Brand Experience, Advertising Recall and Attitude

    Advertising Effects Under Consumer Heterogeneity – The Moderating Role of Brand Experience, Advertising Recall and Attitude by Zenetti, German, Klapper, Daniel

    Published in Journal of retailing
    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  3. 3
    DIFFERENCES BETWEEN CLASSICAL AND BAYESIAN ESTIMATES FOR MIXED LOGIT MODELS: A REPLICATION STUDY

    DIFFERENCES BETWEEN CLASSICAL AND BAYESIAN ESTIMATES FOR MIXED LOGIT MODELS: A REPLICATION STUDY by ELSHIEWY, OSSAMA, ZENETTI, GERMAN, BOZTUG, YASEMIN

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  4. 4
    Bayesian estimation of the random coefficients logit from aggregate count data

    Bayesian estimation of the random coefficients logit from aggregate count data by Zenetti, German, Otter, Thomas

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  5. 5
    Search Engine Advertising Effectiveness in a Multimedia Campaign

    Search Engine Advertising Effectiveness in a Multimedia Campaign by Zenetti, German, Bijmolt, Tammo H. A., Leeflang, Peter S. H., Klapper, Daniel

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:

Search Tools: