Search Results - Zeschky, Marco B.

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  1. 1
    Managing dual business models in emerging markets: an ambidexterity perspective

    Managing dual business models in emerging markets: an ambidexterity perspective by Winterhalter, Stephan, Zeschky, Marco B., Gassmann, Oliver

    Published in R & D management
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  2. 2
    From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness

    From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness by Zeschky, Marco B., Winterhalter, Stephan, Gassmann, Oliver

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  3. 3
    Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry

    Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry by Winterhalter, Stephan, Zeschky, Marco B., Neumann, Lukas, Gassmann, Oliver

    Published in Technovation
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    From cost to frugal and reverse innovation: mapping the field and implications for global competitiveness: understanding the different types of resource-constrained innovation can help companies analyze their approaches to resource-constrained innovation

    From cost to frugal and reverse innovation: mapping the field and implications for global competitiveness: understanding the different types of resource-constrained innovation can... by Zeschky, Marco B, Winterhalter, Stephan, Gassmann, Oliver

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