A Novel Recurrent Neural Network to Classify EEG Signals for Customers' Decision-Making Behavior Prediction in Brand Extension Scenario by Ma, Qingguo, Wang, Manlin, Hu, Linfeng, Zhang, Linanzi, Hua, Zhongling

Time Course of Neural Process of Certain and Uncertain Punishment in Decision Making by Qiu, Wenwei, Fu, Huijian, Zhang, Linanzi, Ma, Qingguo, Cheng, Lu

Pleasure of paying when using mobile payment: Evidence from EEG studies by Wang, Manlin, Ling, Aiqing, He, Yijin, Tan, Yulin, Zhang, Linanzi, Chang, Zeyu, Ma, Qingguo

“You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study by Ma, Qingguo, Zhang, Linanzi, Wang, Manlin

More Negative FRN From Stopping Searches Too Late Than Too Early: An ERP Study by Gao, Mei, Yang, Xiaolan, Zhang, Linanzi, Ma, Qingguo

Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study by Ma, Qingguo, Zhang, Linanzi, Pei, Guanxiong, Abdeljelil, H’meidatt

Identification breeds equity: the regulation effect of group decision-making on beauty premium by Cheng, Lu, Ma, Qingguo, He, Yijin, Tan, Yulin, Zhang, Linanzi, Qiu, Wenwei

Corrigendum: “You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study by Ma, Qingguo, Zhang, Linanzi, Wang, Manlin

Does mobile payment change consumers’ perception during payment process? —An ERP study by Ma, Qingguo, Wang, Manlin, He, Yijin, Tan, Yulin, Zhang, Linanzi