How making a risk estimate can change the feel of that risk: shifting attitudes toward breast cancer risk in a general public survey by Fagerlin, Angela, Zikmund-Fisher, Brian J., Ubel, Peter A.

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The impact of considering adaptation in health state valuation by Damschroder, Laura J., Zikmund-Fisher, Brian J., Ubel, Peter A.

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Cure Me Even If It Kills Me: Preferences for Invasive Cancer Treatment by Fagerlin, Angela, Zikmund-Fisher, Brian J., Ubel, Peter A.

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PCR84 Risk Communication for Discrete Choice Experiments by Weissler, E, Wallace, MJ, Yang, JC, Brotzman, LE, Corriere, MA, Secemsky, EA, Sutphin, J, Johnson, R, Gonzalez, J, Tarver, ME, Saha, A, Gebben, D, Chen, AL, Malone, M, Farb, A, Zikmund-Fisher, BJ, Reed, S

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The importance of age in allocating health care resources: does intervention-type matter? by Johri, Mira, Damschroder, Laura J., Zikmund-Fisher, Brian J., Ubel, Peter A.

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“Is 28% Good or Bad?” Evaluability and Preference Reversals in Health Care Decisions by Zikmund-Fisher, Brian J., Fagerlin, Angela, Ubel, Peter A.

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De-escalation after repeated negative feedback: emergent expectations of failure by Zikmund-Fisher, Brian J.

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Demand for rent-to-own contracts: a behavioral economic explanation by Zikmund-Fisher, Brian J, Parker, Andrew M

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