How stakeholders’ personal values influence their value expectations for legitimate organizations by Brummette, John, Zoch, Lynn M.

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Breadth or depth? A content analysis of the use of public relations theory by Sisco, Hilary Fussell, Collins, Erik L., Zoch, Lynn M.

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The portrayal of public relations in the era of Ivy Lee through the lens of the New York Times by Zoch, Lynn M., Supa, Dustin W., VanTuyll, Debra R.

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Through the looking glass: A decade of Red Cross crisis response and situational crisis communication theory by Fussell Sisco, Hilary, Collins, Erik L., Zoch, Lynn M.

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Empowering the activist: Using framing devices on activist organizations’ web sites by Zoch, Lynn M., Collins, Erik L., Sisco, Hilary Fussell, Supa, Dustin H.

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Women Making News: Gender as a Variable in Source Selection and Use by Zoch, Lynn M., Turk, Judy VanSlyke

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Targeting the young, the poor, the less educated: thinking beyond traditional media by Collins, Erik L, Zoch, Lynn M

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The status of the school public relations practitioner: A statewide exploration by Zoch, Lynn M., Patterson, Beth S., Olson, Deborah L.

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When [professional] worlds collide: implications of Kasky v. Nike for corporate reputation management by Collins, Erik L., Zoch, Lynn M., McDonald, Christopher S.

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Women Making News: Gender as a Variable in Source Selection and Use by Zoch, Lynn M, Turk, Judy VanSlyke

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The status of the school public relations practitioner: a statewide exploration by Zoch, Lynn M, Patterson, Beth S, Olson, Deborah L

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The challenges of media convergence by Zoch, Lynn M, Smith, Ken

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Media and Culture: An Introduction to Mass Communication by Zoch, Lynn M

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The Unseen Power: Public Relations, A History by Zoch, Lynn M

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A case study - framing the media's agenda during a crisis by Duhe, Sonya Forte, Zoch, Lynn M

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Framing the media's agenda during a crisis by Duhe, Sonya te, Zoch, Lynn M

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Public relations practices: managerial case studies and problems, 6th edn by Center, Allen H, Jackson, Patrick, Zoch, Lynn M

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Seeking equity for women in journalism and mass communication education: a 30-year update by Rush, Ramona, Oukrop, Carol E, Creedon, Pamela J, Zoch, Lynn M

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"Feeding the media" during a crisis: a nationwide look by Zoch, Lynn M, Duhe, Sonya Forte

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Media management: a casebook approach by Wicks, Jan LeBlanc, Silvie, George, Hollifield, C Ann, Lacy, Stephen, Sohn, Ardyth Broadrick, Zoch, Lynn M

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