Search Results - Zotou, Athina Y

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  1. 1
    Marketing communication in luxury research: a framework-based literature review and research agenda

    Marketing communication in luxury research: a framework-based literature review and research agenda by Kyrousi, Antigone G., Koronaki, Eirini, Zotou, Athina Y.

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  2. 2
    The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures

    The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures by Hatzithomas, Leonidas, Gkorezis, Panagiotis, Zotou, Athina Y, Tsourvakas, George

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  3. 3
    Male and female attitudes towards stereotypical advertisements: a paired country investigation

    Male and female attitudes towards stereotypical advertisements: a paired country investigation by Theodoridis, Prokopis K., Kyrousi, Antigone G., Zotou, Athina Y., Panigyrakis, George G.

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    One value does not 'fit' all: value-laden luxury advertising through the lens of consumer individuality

    One value does not 'fit' all: value-laden luxury advertising through the lens of consumer individuality by Kyrousi, Antigone G., Koronaki, Eirini, Zotou, Athina Y., Panopoulos, Anastasios

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  5. 5
    Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness

    Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness by Hatzithomas, Leonidas, Zotou, Athina Y., (Jenny) Palla, Polyxeni

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