Search Results - Zubcevic-Basic, Nives

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    Segmenting initial fans of a new team: A taxonomy of sport early adopters

    Segmenting initial fans of a new team: A taxonomy of sport early adopters by McDonald, Heath, Leckie, Civilai, Karg, Adam, Zubcevic-Basic, Nives, Lock, Daniel

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    Diversity in the digital age: how consumers respond to diverse virtual influencers

    Diversity in the digital age: how consumers respond to diverse virtual influencers by Ferraro, Carla, Sands, Sean, Zubcevic-Basic, Nives, Campbell, Colin

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  3. 3
    The (un)level playing field: sport media during COVID-19

    The (un)level playing field: sport media during COVID-19 by Symons, Kasey, Breitbarth, Tim, Zubcevic-Basic, Nives, Wilson, Kathleen, Sherry, Emma, Karg, Adam

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    Female season ticket holders: how their satisfaction is derived differently from males

    Female season ticket holders: how their satisfaction is derived differently from males by McDonald, Heath, Leckie, Civilai, Karg, Adam, Zubcevic-Basic, Nives

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    Mental health message appeals and audience engagement: Evidence from Australia

    Mental health message appeals and audience engagement: Evidence from Australia by Yap, Jo En, Zubcevic-Basic, Nives, Johnson, Lester W, Lodewyckx, Michaela A

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