Impact of Personalization, Trust and Customer Satisfaction in the Banking Industry of Malaysia

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Bibliographic Details
Published in:Research Journal of Applied Sciences, Engineering and Technology Engineering and Technology, 2012-09, Vol.4 (17), p.3021-3026
Main Authors: Amirreza Forozia, Masoud Farhoodnea
Format: Article
Language:English
Online Access:Get full text
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ISSN:2040-7467
2040-7467