Factors Influencing the Purchase of Live Seafoodin the North Central Region of the United States

This study assesses the preferences of shoppers of live seafood products in the North Central Region of the US accounting for heterogeneity in their preferences. The results suggest that quality assurance considerations and high incomes are factors that would increase the probability of higher expen...

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Bibliographic Details
Published in:Marine resource economics 2011-03, Vol.26 (1), p.59-74
Main Authors: QUAGRAINIE, KWAMENA K, XING, AI, HUGHES, KEVIN G
Format: Article
Language:English
Subjects:
Live fish
preferences
random parameters ordered probit
Online Access:Get full text
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Summary:This study assesses the preferences of shoppers of live seafood products in the North Central Region of the US accounting for heterogeneity in their preferences. The results suggest that quality assurance considerations and high incomes are factors that would increase the probability of higher expenditures on live fish/shellfish. The purchase of saltwater fish and shellfish also increased the probability of higher expenditures. The North Central Region produces freshwater seafood, and maintaining fish quality through the production process is important to this niche market. Shoppers also purchased live seafood frequently, signifying the importance of availability. JEL Classification Code: Q11, Q21, Q22
ISSN:0738-1360
2334-5985
DOI:10.5950/0738-1360-26.1.59