APPLICATION OF B2C DIGITAL MARKETING

The purpose of this paper is to understand the application of digital B2C marketing. Companies market directly to end customers or decision-makers through B2C marketing. Most B2C customers base their decisions on how they feel about a product or service, not on facts or how useful it is. B2C markete...

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Bibliographic Details
Published in:Agora International Journal of Economical Sciences 2021, Vol.15 (1), p.13-16
Main Author: Pașcalău, Simona-Valentina
Format: Article
Language:English
Subjects:
Accounting - Business Administration
Business Economy / Management
ICT Information and Communications Technologies
Marketing / Advertising
Online Access:Get full text
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Summary:The purpose of this paper is to understand the application of digital B2C marketing. Companies market directly to end customers or decision-makers through B2C marketing. Most B2C customers base their decisions on how they feel about a product or service, not on facts or how useful it is. B2C marketers can take advantage of this by developing customized content that appeals to the emotions of their target audience.
ISSN:2067-3310
2067-7669