ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour

• Published in: Entrepreneurial Business and Economics Review 2024-01, Vol.12 (2), p.129-142
• Main Author: Duong, Cong
• Format: Article
• Language: English
• Subjects: Artificial intelligence; Chatbots; Digital economy; Entrepreneurs; Entrepreneurship; ICT Information and Communications Technologies; Norms; Socio-Economic Research; Student attitudes; Technology adoption; Theory of planned behavior
• ISSN: 2353-883X; 2353-8821; 2353-8821
• DOI: 10.15678/EBER.2024.120208

Objective: The objective of the article is to adopt the theory of planned behaviour to explore how ChatGPT adoption in entrepreneurship can inspire individuals’ intentions to become digital entrepreneurs underlying the nuanced mediation mechanism of psychological and cognitive constructs (attitude towards digital entre-preneurship, subjective norms, and perceived behavioural control).Research Design Methods: Drawing on the sample of 604 higher education students at six universities in Vietnam, I used Cronbach’s alpha and confirmatory factor analysis to test the construct’s consistent reliability and validity. Then, I used multiple regression to test hypotheses.Findings: Results of the current research reported that ChatGPT adoption in entrepreneurship significantly and positively affects individuals’ attitudes towards digital entrepreneurship, subjective norms, perceived behavioural control, and digital entrepreneurial intentions. Interestingly, three core antecedents in the theory of planned behaviour significantly mediate the impacts of ChatGPT adoption in entrepreneurship on digital entrepreneurial intentions.Implications Recommendations: The practical takeaways include enhancing education with tech-positive modules, personalized guidance for digital entrepreneurs, hands-on skill development through workshops, and AI-friendly policies for business integration.Contribution Value Added: The current research is the first study which provides empirical evidence indi-cating the impacts of ChatGPT adoption in entrepreneurship on individuals’ attitudes towards digital entre-preneurship, subjective norms, and perceived behavioural control, which, in turn, inspire their digital entre-preneurial intentions. Thus, these findings contribute to the extent of entrepreneurship literature, especially in the landscape of the AI revolution