Reflection of Bratislava Retail Network in Selected Aspects of Consumer Behaviour

The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behavior and lifestyle of its consumers. From the marketing point of view, it characterizes the current retail network in Bratislava and presents the main trends in the development of r...

Full description

Saved in:
Bibliographic Details
Published in:Verslas: teorija ir praktika 2014-09, Vol.15 (3), p.279-284
Main Authors: Kita, Pavol, Grossmanová, Marta
Format: Article
Language:English
Subjects:
accessibility
Analysis
attractiveness of retail stores
Consumer behavior
consumer behaviour
Customer relations
Economic aspects
Economy
retail network
Stores
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behavior and lifestyle of its consumers. From the marketing point of view, it characterizes the current retail network in Bratislava and presents the main trends in the development of retail stores in Bratislava. It shows, on the one hand, how the importance of consumer behaviour rise in the decline economic prosperity during last years, while on the other hand, how the concentration in retail declines the chances for success of small independant food retail stores during last recent years. The authors used methodes, e. g. multidimentional scaling, GIS, for testing assesses the significance of these changes on the sample involving 11.389 repondents interviewed. The paper presents the results of research project VEGA No. 1/0039/11 Geographical Information System as a Source of Strategic Innovation of Enterprise from the Point of View of Strengthening its Competitiveness.
ISSN:1648-0627
1822-4202
DOI:10.3846/btp.2014.28