İÇSEL PAZARLAMA UYGULAMALARININ HİZMET KALİTESİ ÜZERİNDEKİ ETKİSİNDE ÖRGÜTSEL VATANDAŞLIK DAVRANIŞININ ARACILIK ROLÜ

The purpose of this study is to investigate the mediating role of organizational citizenship behaviors on the relationship between internal marketing and services quality. The sample of this study involves 221 employees who study in the four and five star hotels in Nevşehir. A questionnaire from use...

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Bibliographic Details
Published in:TURAN : stratejik arastirmalar merkezi 2016, Vol.8 (32), p.493-498
Main Authors: Çullu Kaygisiz, Neşe, Eren, Duygu, Özgül Katlav, Eda
Format: Article
Language:Turkish
Subjects:
Behaviorism
Economic development
Evaluation research
Marketing / Advertising
Social Sciences
Socio-Economic Research
Online Access:Get full text
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Summary:The purpose of this study is to investigate the mediating role of organizational citizenship behaviors on the relationship between internal marketing and services quality. The sample of this study involves 221 employees who study in the four and five star hotels in Nevşehir. A questionnaire from used for data collection and a total of 221 employees completed the form. For the analysis of data, hierarchical regression were used. As a result of the mediating role of organizational citizenship behaviors has been determined the relationship between internal marketing and service quality.
ISSN:1308-8041
1309-4033