Tat Algısı: Hazır Kahve Üzerine Deneysel Bir Uygulama

Food and beverage companies have been trying to understand and control the consumer response to their products. Moreover, companies have been to gain a competitive advantage by developing new flavors or modifying the taste of their products. The aim of this study is to determine, whether the partici...

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Bibliographic Details
Published in:Kafkas University. Faculty of Economics and Administrative Sciences. Journal 2016, Vol.7 (12), p.51-64
Main Author: Ustaahmetoğlu, Erol
Format: Article
Language:Turkish
Subjects:
Accounting - Business Administration
Applied Sociology
Experimental Pschology
Online Access:Get full text
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Summary:Food and beverage companies have been trying to understand and control the consumer response to their products. Moreover, companies have been to gain a competitive advantage by developing new flavors or modifying the taste of their products. The aim of this study is to determine, whether the participants discriminate their favorite brand by using blind tests. This research was carried out on 71 eligible participants with pro and last measure experiment. The findings from the study did not match the brand, which the participants who expressed that they like, correctly in pro and last measure statistically. In this study, it has been revealed that the assessment with only a single sensory organ is not sufficient to support taste perception in terms of both theory and practice and that other sensory organs should also support it.
ISSN:1309-4289
2149-9136