Üniversitede etkili kurum kültürü ve kurumsal imajin önemi

Today, corporate culture and corporate image plays a major role in university to gain competitive advantage. Universities want to be more productive, stronger and provide competitive advantage by providing customer satisfaction. The basic condition for doing this is to create synergy by creating a c...

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Published in:TURAN : stratejik arastirmalar merkezi 2017, Vol.9 (33), p.256-260
Main Authors: YDYRYS, Serikbay, Munasipova, Malika, Temirbayeva, Guldana
Format: Article
Language:Turkish
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Higher Education
Marketing / Advertising
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container_end_page 260
container_issue 33
container_start_page 256
container_title TURAN : stratejik arastirmalar merkezi
container_volume 9
creator YDYRYS, Serikbay
Munasipova, Malika
Temirbayeva, Guldana
description Today, corporate culture and corporate image plays a major role in university to gain competitive advantage. Universities want to be more productive, stronger and provide competitive advantage by providing customer satisfaction. The basic condition for doing this is to create synergy by creating a common culture in universities and to ensure the continuity of this culture. In this context, the main aim of the study is to examine the role of corporate culture and corporate image in the university. At the same time, in the study it will try to explain how the interaction between corporate culture and corporate image.
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identifier ISSN: 1308-8041
ispartof TURAN : stratejik arastirmalar merkezi, 2017, Vol.9 (33), p.256-260
issn 1308-8041
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language tur
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source Politics Collection; Social Science Premium Collection (Proquest) (PQ_SDU_P3)
subjects Higher Education
Marketing / Advertising
title Üniversitede etkili kurum kültürü ve kurumsal imajin önemi
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