"PROJEKT LADY" TELEVISION REALITY SHOW AS A TOOL FOR RESAPING PERSONAL BRANDING

Creating a personal brand is an important tool for professional development and success in life. The practical and research problem is the selection of the most effective methods of creating a personal brand. The aim of the article is an analysis of the innovative use of the reality show (The "...

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Bibliographic Details
Main Authors: Gołuchowski, Jerzy, Kamińska-Radomska, Irena, Losa-Jonczyk, Anna
Format: Conference Proceeding
Language:English
Subjects:
Marketing / Advertising
Media studies
Social development
Social Theory
Online Access:Get full text
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Summary:Creating a personal brand is an important tool for professional development and success in life. The practical and research problem is the selection of the most effective methods of creating a personal brand. The aim of the article is an analysis of the innovative use of the reality show (The "Project Lady" in Polish Television TVN) as a method of shaping the personal brand using gamification. The paper deals with review of the process and the transformation of the personal image and with results of this program.
ISSN:1339-5726
1339-5726