Quality Of Services – Key Factor for the Image Creation of Tourist Destination

The image of the tourist destination is a topic approached by many researchers. They emphasised the fact that image creation is determined by factors, both cognitive and emotional. In the present article, we insisted on the quality of services, considering that this factor plays an essential role in...

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Bibliographic Details
Published in:EuroEconomica 2017, Vol.36 (1), p.159-174
Main Author: Butnaru, Gina-Ionela
Format: Article
Language:English
Subjects:
Competitive advantage
Competitiveness
Economy
Hotels & motels
Inventions
Perfectionism
Quality of service
Specialists
Tourism
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Summary:The image of the tourist destination is a topic approached by many researchers. They emphasised the fact that image creation is determined by factors, both cognitive and emotional. In the present article, we insisted on the quality of services, considering that this factor plays an essential role in the image creation of tourist destination. We performed the frequency-based statistical modelling of the key factors for the image creation of Vatra Dornei tourist destination, and we proposed a model emphasising the relationship between the quality of services, and the image of the tourist destination.
ISSN:1582-8859
1582-8859