Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry

Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to r...

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Bibliographic Details
Published in:TEM Journal 2021-08, Vol.10 (3), p.1155-1165
Main Authors: Vostriakov, Oleksandr, Volokhova, Liudmyla, Volokhova, Galyna, Volokhova, Anastasiia
Format: Article
Language:English
Subjects:
Brand identification
Brewing
Business Economy / Management
Business Ethics
Competition
Competitive advantage
Consumer behavior
Consumers
Corporate identity
Corporate image
Corporate responsibility
Economics
Ethics
Market positioning
Philosophy
Reputations
Social responsibility
Trends
Values
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Summary:Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to resort to complex methods of indirect influence on consumer behaviour, including corporate social responsibility as an element of corporate identity, in order to improve their image and reputation.
ISSN:2217-8309
2217-8333
DOI:10.18421/TEM103-20