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Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry
Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to r...
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Published in: | TEM Journal 2021-08, Vol.10 (3), p.1155-1165 |
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Language: | English |
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container_end_page | 1165 |
container_issue | 3 |
container_start_page | 1155 |
container_title | TEM Journal |
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creator | Vostriakov, Oleksandr Volokhova, Liudmyla Volokhova, Galyna Volokhova, Anastasiia |
description | Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to resort to complex methods of indirect influence on consumer behaviour, including corporate social responsibility as an element of corporate identity, in order to improve their image and reputation. |
doi_str_mv | 10.18421/TEM103-20 |
format | article |
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source | Coronavirus Research Database; ProQuest Publicly Available Content database |
subjects | Brand identification Brewing Business Economy / Management Business Ethics Competition Competitive advantage Consumer behavior Consumers Corporate identity Corporate image Corporate responsibility Economics Ethics Market positioning Philosophy Reputations Social responsibility Trends Values |
title | Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry |
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