Sun protection and young female beachgoers: A formative theory-based approach to identifying key sun safe beliefs

Issue addressed: The prevalence of skin cancer remains at a high level in Australia. Young female Australian beachgoers are an at-risk population of skin cancer. Research on sun-protective beliefs held by this at-risk group is limited. Methods: Based on the Theory of Planned Behaviour (TPB), we cond...

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Published in:Health promotion journal of Australia 2019-04, Vol.30 (2), p.263-266
Main Authors: White, Katherine M., Zhao, Xiang, Sutton, Louise C. Starfelt, Robinson, Natalie G., Hamilton, Kyra
Format: Article
Language:English
Subjects:
Adult
At risk populations
Attitudes
Australia
Beachgoers
Behavior
Beliefs
Cancer
Content analysis
Discrepancies
Elicitation
Female
Females
Friends - psychology
Friendship
Health education
Health Knowledge, Attitudes, Practice
Health promotion
Health risks
Humans
Medical screening
Motivation
Norms
Peer Group
Peers
Polls & surveys
Prevention
Prospective Studies
Protection
Protective factors
Psychology
Psykologi
Queensland
Questionnaires
Regression analysis
Skin
Skin cancer
Skin Neoplasms - prevention & control
Skin Neoplasms - psychology
Sun
Sun screens
Sunburn - prevention & control
Sunburn - psychology
Sunscreen
Sunscreening Agents - therapeutic use
Sunscreens (Cosmetics)
Surveys and Questionnaires
Theory of planned behavior
Theory of planned behaviour (TPB)
Womens health
Young Adult
Young adults
Young women
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container_end_page 266
container_issue 2
container_start_page 263
container_title Health promotion journal of Australia
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creator White, Katherine M.
Zhao, Xiang
Sutton, Louise C. Starfelt
Robinson, Natalie G.
Hamilton, Kyra
description Issue addressed: The prevalence of skin cancer remains at a high level in Australia. Young female Australian beachgoers are an at-risk population of skin cancer. Research on sun-protective beliefs held by this at-risk group is limited. Methods: Based on the Theory of Planned Behaviour (TPB), we conducted a formative study to understand key sun safe messages among young female beachgoers in Queensland, including an elicitation study (Phase 1; N = 21, Mage = 24.30 years) and a two-wave questionnaire survey (Phase 2; N = 140, Mage = 23.96 years). Results: Following content analysis and regression analyses, three key beliefs were identified: "be uncomfortable and/or unstylish" (behavioural belief), "friends and peers" (normative belief) and "lack of motivation to reapply sunscreen" (control belief). Conclusions: The results highlight the influences of friends and peers on beachgoers' sun-protective behaviour for this young female adult cohort. Compared to previous findings among the general population, discrepancies in beliefs suggest interventions targeting this cohort should specifically focus on fashionable sun safe images and motivation to reapply sunscreen. So what? Future health promotion and public education should utilise various strategies according to specific groups given the discrepancies identified in beliefs. For female beachgoers, sun safe images and motivations should be the primary foci.
doi_str_mv 10.1002/hpja.189
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Starfelt ; Robinson, Natalie G. ; Hamilton, Kyra</creator><creatorcontrib>White, Katherine M. ; Zhao, Xiang ; Sutton, Louise C. Starfelt ; Robinson, Natalie G. ; Hamilton, Kyra</creatorcontrib><description>Issue addressed: The prevalence of skin cancer remains at a high level in Australia. Young female Australian beachgoers are an at-risk population of skin cancer. Research on sun-protective beliefs held by this at-risk group is limited. Methods: Based on the Theory of Planned Behaviour (TPB), we conducted a formative study to understand key sun safe messages among young female beachgoers in Queensland, including an elicitation study (Phase 1; N = 21, Mage = 24.30 years) and a two-wave questionnaire survey (Phase 2; N = 140, Mage = 23.96 years). Results: Following content analysis and regression analyses, three key beliefs were identified: "be uncomfortable and/or unstylish" (behavioural belief), "friends and peers" (normative belief) and "lack of motivation to reapply sunscreen" (control belief). Conclusions: The results highlight the influences of friends and peers on beachgoers' sun-protective behaviour for this young female adult cohort. Compared to previous findings among the general population, discrepancies in beliefs suggest interventions targeting this cohort should specifically focus on fashionable sun safe images and motivation to reapply sunscreen. So what? Future health promotion and public education should utilise various strategies according to specific groups given the discrepancies identified in beliefs. 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Starfelt</creatorcontrib><creatorcontrib>Robinson, Natalie G.</creatorcontrib><creatorcontrib>Hamilton, Kyra</creatorcontrib><title>Sun protection and young female beachgoers: A formative theory-based approach to identifying key sun safe beliefs</title><title>Health promotion journal of Australia</title><addtitle>Health Promot J Austr</addtitle><description>Issue addressed: The prevalence of skin cancer remains at a high level in Australia. Young female Australian beachgoers are an at-risk population of skin cancer. Research on sun-protective beliefs held by this at-risk group is limited. Methods: Based on the Theory of Planned Behaviour (TPB), we conducted a formative study to understand key sun safe messages among young female beachgoers in Queensland, including an elicitation study (Phase 1; N = 21, Mage = 24.30 years) and a two-wave questionnaire survey (Phase 2; N = 140, Mage = 23.96 years). 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Starfelt</au><au>Robinson, Natalie G.</au><au>Hamilton, Kyra</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Sun protection and young female beachgoers: A formative theory-based approach to identifying key sun safe beliefs</atitle><jtitle>Health promotion journal of Australia</jtitle><addtitle>Health Promot J Austr</addtitle><date>2019-04</date><risdate>2019</risdate><volume>30</volume><issue>2</issue><spage>263</spage><epage>266</epage><pages>263-266</pages><issn>1036-1073</issn><issn>2201-1617</issn><eissn>2201-1617</eissn><abstract>Issue addressed: The prevalence of skin cancer remains at a high level in Australia. Young female Australian beachgoers are an at-risk population of skin cancer. Research on sun-protective beliefs held by this at-risk group is limited. 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source Applied Social Sciences Index & Abstracts (ASSIA); Wiley; Social Science Premium Collection; Politics Collection; Sociology Collection; PAIS Index; SPORTDiscus
subjects Adult
At risk populations
Attitudes
Australia
Beachgoers
Behavior
Beliefs
Cancer
Content analysis
Discrepancies
Elicitation
Female
Females
Friends - psychology
Friendship
Health education
Health Knowledge, Attitudes, Practice
Health promotion
Health risks
Humans
Medical screening
Motivation
Norms
Peer Group
Peers
Polls & surveys
Prevention
Prospective Studies
Protection
Protective factors
Psychology
Psykologi
Queensland
Questionnaires
Regression analysis
Skin
Skin cancer
Skin Neoplasms - prevention & control
Skin Neoplasms - psychology
Sun
Sun screens
Sunburn - prevention & control
Sunburn - psychology
Sunscreen
Sunscreening Agents - therapeutic use
Sunscreens (Cosmetics)
Surveys and Questionnaires
Theory of planned behavior
Theory of planned behaviour (TPB)
Womens health
Young Adult
Young adults
Young women
title Sun protection and young female beachgoers: A formative theory-based approach to identifying key sun safe beliefs
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