Strengthening supply chain resilience during COVID ‐19: A case study of JD .com

• Published in: Journal of operations management 2023-04, Vol.69 (3), p.359-383
• Main Authors: Shen, Zuojun Max, Sun, Yiqi
• Format: Article
• Language: English
• ISSN: 0272-6963; 1873-1317
• DOI: 10.1002/joom.1161

The coronavirus/SARS‐CoV‐2 (COVID‐19) outbreak has caused severe supply chain disruptions in practically all industries worldwide. Online e‐commerce platforms, which interact directly with various industries and service numerous consumers, have become remarkable interfaces to observe the impacts of the pandemic on supply chains. Using quantitative operational data obtained from JD.com https://www.jd.com ., this study analyzes the impact of the pandemic on supply chain resilience, summarizes the challenging scenarios that retailing supply chains experienced in China, and presents the practical response of JD.com throughout the pandemic. To summarize, the pandemic caused exceptional demand and severe logistical disruptions in China, and JD.com has handled well its supply chain management in response based on its integrated supply chain structure and comprehensive intelligent platforms. In particular, the existing intelligent platforms and the delivery procedures were modified slightly but promptly to deal with specific disruptions. Moreover, the entire market scenario in China was effectively controlled through the joint efforts of multiple firms, the government, and the entire Chinese society. Our study provides an example of using practical operational indicators to analyze supply chain resilience, and suggests firms pay attention to operational flexibility and collaboration beyond supply chains to deal with a large‐scale supply chain disruption, such as the COVID‐19 outbreak.