The contribution of marketing innovations on art organization performance: cases from the biggest art organizations in Greece: Art marketing innovations

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Bibliographic Details
Published in:International journal of nonprofit and voluntary sector marketing 2016-08, Vol.21 (3), p.133-147
Main Authors: Tsourvakas, George, Monastiridis, Prodromos, Goulaptsi, Ioanna, Dekoulou, Paraskevi
Format: Article
Language:English
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ISSN:1465-4520
DOI:10.1002/nvsm.1551