Talented people and strong brands: The contribution of human capital and brand equity to firm value: Talented People and Strong Brands

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Bibliographic Details
Published in:Strategic management journal 2015-12, Vol.36 (13), p.2122-2131
Main Authors: Vomberg, Arnd, Homburg, Christian, Bornemann, Torsten
Format: Article
Language:English
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ISSN:0143-2095
DOI:10.1002/smj.2328