Technology Adoption: Amplifying versus Simplifying Innovations

A conceptual distinction is offered between amplifying versus simplifying technological innovations. This distinction is shown to have value in explaining intended adoption. The results of the study indicate the need for further conceptualization and research regarding the role of innovation charact...

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Bibliographic Details
Published in:Marketing letters 1996-10, Vol.7 (4), p.355-369
Main Authors: Hardie, Bruce G. S., Robertson, Thomas S., Ross, William T.
Format: Article
Language:English
Subjects:
Business innovation
Computer software
Consumer behavior
Consumer research
Innovation adoption
Innovation diffusion
Marketing
Personal computers
Product innovation
Technological innovation
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Summary:A conceptual distinction is offered between amplifying versus simplifying technological innovations. This distinction is shown to have value in explaining intended adoption. The results of the study indicate the need for further conceptualization and research regarding the role of innovation characteristics in adoption-decision processes.
ISSN:0923-0645
1573-059X
DOI:10.1007/BF00435542