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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1979, Vol.7 (3), p.265-271
Main Authors: Bellenger, Danny N., McGown, K. L., Ferrell, O. C., Brown, Daniel J., Venkatesh, Alladi, Browne, William G., Laroche, Michel, Pelletier, Suzanne
Format: Review
Language:English
Online Access:Get full text
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ISSN:0092-0703
1552-7824
DOI:10.1007/BF02721881