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Published in:Journal of the Academy of Marketing Science 1980, Vol.8 (1-2), p.152-170
Main Authors: Wilson, Terry C., Burger, Philip C., Benoy Joseph, W., Pressley, Milton M., Khera, Inder, LaBarbera, Priscilla, Zalloco, Ronald L., Bettinger, C. O., Hampton, Gerald M., May, Frederick E., Robinson, Richard K., Horton, Raymond L., Browning, John W., Lincoln, Douglas J., Brown, Herbert E., Chandran, Rajan, Dahringer, Lee D., Stern, Bruce L.
Format: Review
Language:English
Online Access:Get full text
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ISSN:0092-0703
1552-7824
DOI:10.1007/BF02721980