Book reviews

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Published in:Journal of the Academy of Marketing Science 1980, Vol.8 (1-2), p.152-170
Main Authors: Wilson, Terry C., Burger, Philip C., Benoy Joseph, W., Pressley, Milton M., Khera, Inder, LaBarbera, Priscilla, Zalloco, Ronald L., Bettinger, C. O., Hampton, Gerald M., May, Frederick E., Robinson, Richard K., Horton, Raymond L., Browning, John W., Lincoln, Douglas J., Brown, Herbert E., Chandran, Rajan, Dahringer, Lee D., Stern, Bruce L.
Format: Review
Language:English
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container_end_page 170
container_issue 1-2
container_start_page 152
container_title Journal of the Academy of Marketing Science
container_volume 8
creator Wilson, Terry C.
Burger, Philip C.
Benoy Joseph, W.
Pressley, Milton M.
Khera, Inder
LaBarbera, Priscilla
Zalloco, Ronald L.
Bettinger, C. O.
Hampton, Gerald M.
May, Frederick E.
Robinson, Richard K.
Horton, Raymond L.
Browning, John W.
Lincoln, Douglas J.
Brown, Herbert E.
Chandran, Rajan
Dahringer, Lee D.
Stern, Bruce L.
description
doi_str_mv 10.1007/BF02721980
format review
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identifier ISSN: 0092-0703
ispartof Journal of the Academy of Marketing Science, 1980, Vol.8 (1-2), p.152-170
issn 0092-0703
1552-7824
language eng
recordid cdi_crossref_primary_10_1007_BF02721980
source Business Source Ultimate; ABI/INFORM global; ABI/INFORM Global; Springer Online Journal Archives
title Book reviews
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