Real-time bidding with multi-agent reinforcement learning in multi-channel display advertising

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Bibliographic Details
Published in:Neural computing & applications 2024-11
Main Authors: Chen, Chen, Wang, Gao, Liu, Baoyu, Song, Siyao, Mao, Keming, Yu, Shiyu, Liu, Jingyu
Format: Article
Language:English
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ISSN:0941-0643
1433-3058
DOI:10.1007/s00521-024-10649-6