Can brand extension suppress low-quality competing products encroaching?

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Bibliographic Details
Published in:Central European journal of operations research 2024-10
Main Authors: Duan, Housheng, Lin, Wanfang
Format: Article
Language:English
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Online Access:Get full text
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ISSN:1435-246X
1613-9178
DOI:10.1007/s10100-024-00937-w