Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda

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Bibliographic Details
Published in:Management review quarterly 2023-11
Main Authors: Eckstein, Gary, Shrestha, Anup, Sassenberg, Anne-Marie, Dwivedi, Yogesh K.
Format: Article
Language:English
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ISSN:2198-1620
2198-1639
DOI:10.1007/s11301-023-00382-0