Evaluating the Effect of Environmental Beliefs on the Intention to Green Entrepreneurial Behavior

The irresponsible behavior of humans in rural businesses has significantly damaged natural resources, primarily due to a lack of environmental awareness. This study aims to explore how environmental beliefs influence the intention to engage in green entrepreneurial practices among farmers, particula...

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Bibliographic Details
Published in:International Journal of Environmental Research 2025-02, Vol.19 (1), Article 41
Main Authors: Borkhani, Fatemeh Razzaghi, Barati, Ali Akbar, Khaleghi, Bagher, Azizi-Khalkheili, Taher
Format: Article
Language:English
Subjects:
Earth and Environmental Science
Environment
Environmental Engineering/Biotechnology
Environmental Management
Geoecology/Natural Processes
Landscape/Regional and Urban Planning
Natural Hazards
Research Paper
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Summary:The irresponsible behavior of humans in rural businesses has significantly damaged natural resources, primarily due to a lack of environmental awareness. This study aims to explore how environmental beliefs influence the intention to engage in green entrepreneurial practices among farmers, particularly in the Mazandaran province of Iran. We hypothesized that the New Ecological Paradigm (NEP) and the Value-Belief-Norm (VBN) theory would effectively predict green entrepreneurial intentions among greenhouse owners. The research involved a statistical population of 96 greenhouse owners and utilized Structural Equation Modeling (SEM) for data analysis. The findings indicated that the NEP significantly impacts awareness of consequences and has a positive indirect effect on both ascription of responsibility and the intention to adopt green entrepreneurial behaviors. Establishing a national information network for healthy crop production, providing training services, conducting workshops, promoting green unions, and enhancing the culture of consuming safe products are crucial strategies for improving environmental awareness and attitudes towards preserving natural resources. Highlights Environmental beliefs strongly influence green entrepreneurial intentions. The New Ecological Paradigm (NEP) and VBN theory predict green intentions effectively. NEP impacts awareness of consequences, indirectly boosting green entrepreneurial behaviors. Training, green unions, and safe product culture can enhance environmental awareness. A national information network supports healthy crop production and eco-friendly practices.
ISSN:1735-6865
2008-2304
DOI:10.1007/s41742-024-00712-4